KISHWARI TARANNUM

Product Owner Portfolio

Transforming complex problems into elegant solutions through data-driven product strategy, user-centered design, and innovative thinking.

🚗 UBER for Kids

Designing the world's safest transportation platform for children with uncompromising safety standards and complete parent transparency

Problem Definition & Market Opportunity

Core Problem: Parents struggle to provide safe, reliable transportation for their children when they cannot drive them personally, leading to limited opportunities and increased stress.
50M
US Households with Kids 6-17
$12B
Addressable Market Size
68%
Parents Report Transport as Top-3 Challenge
32%
Kids Miss Activities Due to Transport

Target Users

👩

Primary User: Working Parents

Demographics: Ages 28-45, household income $50K+, tech-savvy

Pain Points: Scheduling conflicts, safety concerns with traditional rideshare, limited transportation options

Goals: Ensure child safety while maintaining flexibility and independence

👩

Secondary User: Children

Demographics: Ages 6-17, varying smartphone access, comfortable with technology

Pain Points: Dependence on parents, missing social activities, anxiety about transportation

Goals: Gain independence while feeling safe and connected

Product Solution

Vision: The world's safest transportation platform for children, providing parents with complete transparency and control while giving kids the independence they crave.

Core Features

👨‍👩‍👧‍👦 For Parents

  • Real-time GPS tracking with live updates
  • Photo confirmations at pickup/dropoff
  • Pre-approved driver and vehicle info
  • Schedule recurring rides (school, activities)
  • Two-way communication with driver
  • Emergency notifications and protocols
  • Comprehensive safety reporting

🧒 For Children

  • Simple "My Ride is Here" confirmation
  • Large emergency SOS button
  • Fun, age-appropriate waiting experience
  • Direct chat with parent during ride
  • Driver identification system
  • Arrival notifications

🚗 For Drivers

  • Enhanced background verification
  • Child safety training certification
  • Specialized pickup protocols
  • Parent communication tools
  • Safety incident reporting
  • Performance metrics and bonuses

Key Success Metrics

0
Safety Incidents Tolerance
4.9+
Driver Safety Rating
95%
Parent Safety Satisfaction
10K
Year 1 Active Families

Three-Layer Safety Framework

Safety Philosophy: We're not just providing transportation - we're providing peace of mind through the industry's most comprehensive child safety system.
1

Driver Verification

FBI background checks, driving records, professional references, and mandatory child safety training with annual re-verification.

2

Real-Time Monitoring

Continuous GPS tracking, AI-powered route monitoring, 24/7 safety center, and instant escalation protocols.

3

Transparency & Communication

Real-time notifications, photo confirmations, direct parent-driver communication, and comprehensive trip summaries.

Safety Protocols

🔍 Pickup Protocol

  • Driver confirms child identity with photo
  • Child verifies driver with app code
  • Photo confirmation sent to parent
  • GPS location verification

🛣️ During Ride

  • Continuous location sharing
  • Route adherence monitoring
  • Emergency communication available
  • AI behavior analysis

📍 Dropoff Protocol

  • Approved location confirmation
  • Safe dropoff photo verification
  • Parent notification with summary
  • Optional guardian confirmation

Business Model & Go-to-Market

Revenue Strategy

💰 Pricing Model

  • Base fare: $3.50
  • Per mile: $2.25
  • Per minute: $0.35
  • Monthly family plan: $199 (15 rides)

📈 Unit Economics

  • Driver earnings: 75% of trip fare
  • Premium pricing (20-30% above standard rideshare)
  • Target contribution margin: >35%
  • Customer LTV: >$2,000

🎯 Customer Acquisition

  • Parent community partnerships
  • School district collaborations
  • Social media marketing
  • Referral programs

Market Entry Strategy

Phase 1: Pilot (Months 1-6)

Launch in 3 affluent suburbs (Atlanta, Austin, Seattle) with 500+ drivers. Focus on safety validation and parent testimonials.

Phase 2: Expansion (Months 6-18)

Scale to 15 metropolitan areas. Build operational efficiency and brand recognition.

Phase 3: National (Months 18+)

Expand to all major US cities. Establish market leadership and feature innovation.

Financial Projections

$2M
Year 1 ARR Target
$50M
Year 3 ARR Target
100K
Year 3 Active Families
25+
Cities by Year 3

Product Roadmap & Future Vision

Development Timeline

6 Months

Complete safety technology development, launch pilot program, onboard 500+ drivers, validate product-market fit

1 Year

Expand to 15+ cities, launch subscription service, integrate with school systems, add group ride features

3 Years

National market leadership, autonomous vehicle integration, international expansion planning

Innovation Opportunities

🤖 AI-Powered Safety

  • Route deviation alerts
  • Unusual behavior detection
  • Voice sentiment analysis
  • Predictive risk assessment

👨‍👩‍👧‍👦 Family Ecosystem

  • Multi-child coordination
  • Calendar system integration
  • Approved family carpooling
  • Activity-based suggestions

🚗 Future Technology

  • Autonomous vehicle integration
  • Child-specific AV design
  • IoT safety monitoring
  • Blockchain identity verification

Risk Mitigation

⚠️ Key Risks

  • Safety incidents damaging trust
  • Regulatory compliance challenges
  • Driver supply constraints
  • Competitive responses

🛡️ Mitigation Strategies

  • Comprehensive insurance coverage
  • Proactive regulatory engagement
  • Premium driver compensation
  • First-mover safety advantage